Sep 19 2017

Q&A with Michelle Smith of Real Communications on strategic planning for unique experiences As a boutique event agency, Real Communications has thrived in a competitive and rapidly-changing industry for more than a decade. Owner and partner Michelle Smith shared with us the key elements of a sound event strategy and her unique approach to continually …

Webinar: Creating digital experiences for your audience that bring your events to life

Sep 16 2017
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” oblique_section=”no” text_align=”left” Overflow=”” triangle_shape=”no” overflow=””][vc_column][vc_column_text]Ten minutes. That’s the attention span of a typical event attendee. If you don’t engage your audience in 10 minutes, you’ll lose their interest and the impact of your event will decrease dramatically. But there’s no need to fear – improving audience engagement is easier than you think. In an ...

How Attendee Persona Mapping Should Shape Your Event Tech

Aug 30 2017
What do you need for a truly successful event? There are obvious factors: the venue, cutting-edge audiovisual equipment and an agenda packed with interesting speakers and presentations. But even the latest technology and a high-profile keynote address won’t make much of an impact if you’re missing one critical element: engaged attendees. As any event planner knows, creating an event ...