{"id":20902,"date":"2021-06-17T19:17:58","date_gmt":"2021-06-17T19:17:58","guid":{"rendered":"https:\/\/www.encore-can.com\/a-case-for-production-a-partners-conference\/"},"modified":"2021-12-30T00:31:54","modified_gmt":"2021-12-30T00:31:54","slug":"a-case-for-production-a-partners-conference","status":"publish","type":"post","link":"https:\/\/old.encore-can.com\/fr\/a-case-for-production-a-partners-conference\/","title":{"rendered":"Un exemple de production : La conf\u00e9rence des partenaires"},"content":{"rendered":"\t\t
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Comment un r\u00e9seau multinational de services professionnels a am\u00e9lior\u00e9 l’engagement de ses participants gr\u00e2ce \u00e0 la production<\/span><\/span><\/h3>

Trouver des moyens cr\u00e9atifs d’impliquer les participants dans un environnement virtuel a toujours \u00e9t\u00e9 un d\u00e9fi. Aujourd’hui, alors que les r\u00e9unions virtuelles et hybrides sont devenues la nouvelle norme, et que la lassitude \u00e0 l’\u00e9gard du zoom est en hausse, ce d\u00e9fi est devenu encore plus important. <\/span><\/span>\u00a0<\/span><\/p>

\u00c0 la fin du mois de septembre, une organisation souhaitait que son \u00e9v\u00e9nement surmonte la redondance des r\u00e9unions en ligne et d\u00e9passe les attentes de son public en mati\u00e8re d’interactivit\u00e9 et de participation. <\/span><\/span>Voici<\/span>\u00a0comment\u00a0<\/span>elle<\/span>\u00a0y\u00a0<\/span>est<\/span>\u00a0parvenue.\u00a0<\/span><\/span>\u00a0<\/span>\u00a0<\/p>

R\u00e9unir les <\/span>diff\u00e9rentes\u00a0<\/span>parties prenantes<\/span><\/span>\u00a0<\/span><\/strong><\/p>

Ce r\u00e9seau multinational de services professionnels organise une conf\u00e9rence annuelle pour ses partenaires. Cet \u00e9v\u00e9nement interne de deux jours r\u00e9unit chaque ann\u00e9e tous les partenaires du Canada dans un lieu non divulgu\u00e9. Cette ann\u00e9e, l’\u00e9v\u00e9nement devait avoir lieu \u00e0 Montr\u00e9al, mais a d\u00fb \u00eatre transform\u00e9 en \u00e9v\u00e9nement virtuel en raison de la pand\u00e9mie. Les pr\u00e9sidents de la conf\u00e9rence ont donc voulu s’assurer que l’\u00e9v\u00e9nement virtuel \u00e9tait aussi int\u00e9ressant et interactif que le programme en personne pour ses 850 participants.<\/span><\/span>\u00a0<\/span><\/p>

Favoriser l’engagement par la production <\/span><\/span>\u00a0<\/span><\/strong><\/p>

Planification et <\/span>pr\u00e9<\/span>–<\/span>production<\/span><\/span>\u00a0<\/span> <\/em><\/p>

Notre client a engag\u00e9 Encore d\u00e8s le d\u00e9but de son processus de planification, ce qui a permis aux membres de notre \u00e9quipe de d\u00e9velopper une compr\u00e9hension profonde de son programme et de fournir des recommandations strat\u00e9giques en mati\u00e8re de production. Avec le niveau de production requis pour cet \u00e9v\u00e9nement, Encore s’est assur\u00e9 que les bons r\u00f4les \u00e9taient remplis pour les t\u00e2ches requises, y compris un producteur de spectacle, un directeur cr\u00e9atif et une \u00e9quipe de sp\u00e9cialistes techniques, num\u00e9riques et de contenu. Avec la bonne \u00e9quipe de production en place, Encore a pu s’assurer que l’attention n\u00e9cessaire \u00e9tait accord\u00e9e \u00e0 la pr\u00e9production. En outre, Encore a pu donner des conseils sur la technologie et les calendriers de production. Ceci incluait la gestion des r\u00e9servations de 2 <\/span><\/span>Plateaux de diffusion<\/a>\u2122 d’Encore pendant 7 jours afin d’assurer des pr\u00e9sentations, des panels et des r\u00e9p\u00e9titions impeccables.<\/span><\/span> \u00a0<\/p>

\u00c9l\u00e9ments cr\u00e9atifs<\/span><\/span>\u00a0<\/span><\/em><\/p>

\"Custom
<\/em><\/p>

Une autre dimension importante de la production de l’\u00e9v\u00e9nement a \u00e9t\u00e9 les \u00e9l\u00e9ments cr\u00e9atifs.<\/span><\/span> Notre \u00e9quipe de services cr\u00e9atifs <\/a>\u00a0a assur\u00e9 la direction cr\u00e9ative du th\u00e8me de la conf\u00e9rence et a formul\u00e9 des recommandations sur la mani\u00e8re de l’int\u00e9grer dans l’ensemble de l’\u00e9v\u00e9nement, afin d’en faire une exp\u00e9rience homog\u00e8ne et int\u00e9ressante pour les participants. Cela incluait la production de vid\u00e9os<\/span>\u00a0–<\/span>\u00a0notamment la vid\u00e9o d’ouverture de la conf\u00e9rence<\/span>\u00a0–<\/span>\u00a0le d\u00e9veloppement de contenu pour le mur de LED et les pr\u00e9sentations PowerPoint, ainsi que la gestion de contenu pour les sessions pr\u00e9enregistr\u00e9es et les pr\u00e9sentations en direct.\u00a0<\/span><\/span>\u00a0<\/span><\/p>

Une <\/span>technologie<\/span>\u00a0<\/span>\u00e9v\u00e9nementielle<\/span>\u00a0<\/span>engageante<\/span><\/span>\u00a0<\/span><\/em><\/p>

Avec une solide compr\u00e9hension de l’\u00e9v\u00e9nement, Encore a \u00e9t\u00e9 en mesure de recommander en toute confiance les bonnes solutions technologiques pour l’\u00e9v\u00e9nement qui engageraient le public. Les 850 participants se sont connect\u00e9s par le biais d’une plateforme <\/span>Chime<\/span>\u00a0Live personnalis\u00e9e, con\u00e7ue pour correspondre au th\u00e8me de la conf\u00e9rence. Les outils d’engagement comprenaient\u00a0<\/span>Slido<\/span>\u00a0d’Encore Canada pour le vote s\u00e9curis\u00e9 et\u00a0<\/span>Video<\/span>\u00a0Networking Lounge, d\u00e9velopp\u00e9 par\u00a0<\/span>Rally<\/span>, pour les diverses sessions de r\u00e9seautage au sein de la plateforme\u00a0<\/span>Chime<\/span>\u00a0afin d’aider les participants \u00e0 se connecter et \u00e0 reproduire l’exp\u00e9rience de r\u00e9seautage d’un \u00e9v\u00e9nement en direct.<\/span><\/span>\u00a0<\/span><\/p>

\"Network<\/p>

Engagement maximal et niveau de production \u00e9lev\u00e9<\/span><\/span>\u00a0<\/span><\/strong><\/p>

\u00c0 la fin de l’\u00e9v\u00e9nement, le r\u00e9seau multinational de services professionnels \u00e9tait ravi du d\u00e9roulement de la conf\u00e9rence des partenaires. <\/span>Le PDG et\u00a0partenaire\u00a0principal a\u00a0comment\u00e9:\u00a0<\/span>\u00a0<\/span><\/p>

\u00ab\u202fUne autre ann\u00e9e de partenariat avec Encore Canada a donn\u00e9 lieu \u00e0 une conf\u00e9rence tr\u00e8s r\u00e9ussie. Bien que cette ann\u00e9e notre cabinet ait d\u00fb passer \u00e0 un mod\u00e8le enti\u00e8rement virtuel, l’\u00e9quipe d’Encore a adopt\u00e9 le concept et a travaill\u00e9 avec notre \u00e9quipe interne pour assurer une participation maximale et une valeur de production \u00e9lev\u00e9e.\u00a0Cette ann\u00e9e, nous avons \u00e9galement \u00e9largi notre partenariat avec Encore pour inclure beaucoup plus de services cr\u00e9atifs, la production de notre vid\u00e9o « conf\u00e9rence d’ouverture » et l’utilisation de la plateforme\u00a0Chime\u00a0pour h\u00e9berger notre diffusion continue en direct virtuelle. Nous avons fait appel \u00e0 Encore d\u00e8s le\u00a0d\u00e9but du processus, ce qui a donn\u00e9 lieu \u00e0 cette relation de conseiller de confiance que nous appr\u00e9cions au sein de notre cabinet.\u202f\u00bb<\/span>\u00a0<\/span><\/p>

Pour des informations sur les solutions de production ou <\/span>sur\u00a0<\/span>les exp\u00e9riences virtuelles, cliquez<\/span>\u00a0ici<\/a> ou remplissez le formulaire ci-dessous<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Comment un r\u00e9seau multinational de services professionnels a am\u00e9lior\u00e9 l’engagement de ses participants gr\u00e2ce \u00e0 la production Trouver des moyens cr\u00e9atifs d’impliquer les participants dans un environnement virtuel a toujours \u00e9t\u00e9 un d\u00e9fi. Aujourd’hui, alors que les r\u00e9unions virtuelles et hybrides sont devenues la nouvelle norme, et que la lassitude \u00e0 l’\u00e9gard du zoom est … En savoir plus<\/a><\/p>\n","protected":false},"author":29,"featured_media":20894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512,514,515],"tags":[],"class_list":["post-20902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-front-page-fr","category-hybrid-virtual-events-fr","category-meeting-conference-fr"],"yoast_head":"\nUn exemple de production : La conf\u00e9rence des partenaires - Encore Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un exemple de production : La conf\u00e9rence des partenaires\" \/>\n<meta property=\"og:description\" content=\"Comment un r\u00e9seau multinational de services professionnels a am\u00e9lior\u00e9 l’engagement de ses participants gr\u00e2ce \u00e0 la production Trouver des moyens cr\u00e9atifs d’impliquer les participants dans un environnement virtuel a toujours \u00e9t\u00e9 un d\u00e9fi. 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