{"id":20548,"date":"2021-05-26T13:45:42","date_gmt":"2021-05-26T13:45:42","guid":{"rendered":"https:\/\/www.encore-can.com\/six-key-steps-to-engaging-your-hybrid-event-participants\/"},"modified":"2021-12-30T00:32:01","modified_gmt":"2021-12-30T00:32:01","slug":"six-key-steps-to-engaging-your-hybrid-event-participants","status":"publish","type":"post","link":"https:\/\/old.encore-can.com\/fr\/six-key-steps-to-engaging-your-hybrid-event-participants\/","title":{"rendered":"Six \u00e9tapes cl\u00e9s pour susciter l’int\u00e9r\u00eat des participants \u00e0 votre \u00e9v\u00e9nement hybride"},"content":{"rendered":"\t\t
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Vous avez besoin\n\nd'aide pour susciter\n\nl'int\u00e9r\u00eat des invit\u00e9s\n\nlors de votre prochain\n\n\u00e9v\u00e9nement ? Voici six\n\n\u00e9tapes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ce qui a commenc\u00e9 comme un pivot rapide vers des \u00e9v\u00e9nements virtuels dans les premiers stades de la pand\u00e9mie s’est maintenant transform\u00e9 en \u00e9v\u00e9nements hybrides, et on s’attend maintenant \u00e0 ce que les \u00e9v\u00e9nements hybrides continuent \u00e0 \u00eatre un format habituel longtemps apr\u00e8s la fin de la pand\u00e9mie. L’\u00e9tude Encore Planner Pulse, achev\u00e9e en avril, montre que « susciter l’int\u00e9r\u00eat des participants en personne et \u00e0 distance lors d’\u00e9v\u00e9nements hybrides » est le d\u00e9fi le plus important auquel sont confront\u00e9s les professionnels des r\u00e9unions.<\/p>

Lors de la planification d’un \u00e9v\u00e9nement hybride, il faut tenir compte de deux auditoires distincts : les participants en salle et les participants virtuels. Par cons\u00e9quent, en tant que professionnel de l’\u00e9v\u00e9nementiel, vous devez redoubler d’efforts pour faire participer tout le monde. Il y a un foss\u00e9 entre les deux exp\u00e9riences : certains seront sur place, d’autres non. Comment pouvez-vous vous assurer que chaque groupe de participants soit impliqu\u00e9? En quoi consistera le succ\u00e8s de votre \u00e9v\u00e9nement ?<\/p>

Lorsque nous pensons \u00e0 l’auditoire hybride, nous imaginons comment passer de la diffusion de contenu \u00e0 l’engagement r\u00e9el des participants. Si vous vous contentez de leur fournir des informations, il se peut qu’ils \u00e9coutent ou lisent, mais il s’agira d’une exp\u00e9rience passive dont ils ne tireront peut-\u00eatre aucun enseignement.<\/p>

Il y a six \u00e9tapes claires qui vous aideront \u00e0 capter l’attention de vos participants, o\u00f9 qu’ils soient, et \u00e0 les faire passer du mode inform\u00e9 au mode engag\u00e9 pour un \u00e9v\u00e9nement hybride r\u00e9ussi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Premi\u00e8re \u00e9tape : l\u2019ordre du jour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La premi\u00e8re \u00e9tape pour susciter un plus grand int\u00e9r\u00eat est de fixer des attentes. Disposer d’un ordre du jour sur votre plateforme est une premi\u00e8re \u00e9tape facile et permet \u00e0 chacun de savoir \u00e0 quoi s’attendre et o\u00f9 il doit se trouver au bon moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Deuxi\u00e8me \u00e9tape : contenu et messages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mettez en place du contenu contextuel \u00e0 l’ordre du jour, tel que des pr\u00e9sentations, des informations secondaires et des biographies d’intervenants, afin de familiariser les participants avec le contenu de chaque pr\u00e9sentation. Des messages peuvent \u00eatre envoy\u00e9s \u00e0 des groupes de participants ou individuellement par le biais de la plate-forme, afin de pr\u00e9parer ou d’inciter les participants \u00e0 se joindre \u00e0 une session sp\u00e9cifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Troisi\u00e8me \u00e9tape : clavardage et forum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vient ensuite le volet « r\u00e9seautage ». En tant que participant, je suis au bon endroit et j’ai acc\u00e8s \u00e0 un contenu de qualit\u00e9. Mais puis-je en apprendre un peu plus sur un sujet en discutant avec d’autres participants ? Tout en assistant \u00e0 une pr\u00e9sentation, les participants peuvent simultan\u00e9ment cr\u00e9er un r\u00e9seau et interagir gr\u00e2ce aux fonctions de clavardage et de forum. Ils peuvent ainsi \u00e9largir leurs connaissances et discuter activement avec des experts et des cohortes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir Chime Live<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quatri\u00e8me \u00e9tape : questions, commentaires et sondages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il s’agit d’outils favorisant l’engagement et qui offrent aux pr\u00e9sentateurs la possibilit\u00e9 d’entrer en contact avec les participants pour encourager le dialogue et l’interaction en direct. M\u00eame s’il n’y a pas de liaison audio ou vid\u00e9o bidirectionnelle, les participants virtuels peuvent contribuer au succ\u00e8s d’un \u00e9v\u00e9nement hybride en donnant leur avis au moment m\u00eame, en ajoutant leur opinion \u00e0 des sondages et en posant aux pr\u00e9sentateurs des questions en direct auxquelles les autres participants pourraient vouloir entendre les r\u00e9ponses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cinqui\u00e8me \u00e9tape : interactivit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Votre \u00e9v\u00e9nement hybride doit \u00eatre interactif pour susciter l’int\u00e9r\u00eat de vos participants. De nombreuses \u00e9tudes montrent que si un orateur parle pendant une pr\u00e9sentation de 60 diapositives, votre public aura du mal \u00e0 rester concentr\u00e9 (ou s’endormira). Via la suite interactive de la plateforme Chime Live, les id\u00e9es sont tir\u00e9es des esprits pr\u00e9sents dans la salle ou \u00e0 la maison, et sont utilis\u00e9es pour perp\u00e9tuer et\/ou encha\u00eener sur diff\u00e9rents sujets, afin de maintenir les participants impliqu\u00e9s et int\u00e9ress\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sixi\u00e8me \u00e9tape : diffusion continue en direct<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enfin, il y a la diffusion continue en direct. Vos pr\u00e9sentateurs doivent faire preuve d’\u00e9nergie et d’enthousiasme pour leur contenu. Nous vous recommandons de travailler avec leurs traits de personnalit\u00e9 existants pour obtenir les meilleurs r\u00e9sultats. S’ils sont naturellement humoristiques, encouragez l’utilisation de l’humour. Les visuels et les graphiques de mouvement, y compris les intercalaires des pr\u00e9sentateurs et les rappels vid\u00e9o, empruntent des techniques utilis\u00e9es pour la t\u00e9l\u00e9vision et Netflix, afin de cr\u00e9er un environnement de diffusion plus riche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pour en savoir plus sur la mani\u00e8re de susciter l’engagement lors des \u00e9v\u00e9nements hybrides, visionnez l’enregistrement de la session ProEDge<\/a> avec Chris Bryant, directeur des comptes mondiaux chez Concise.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisionner les sessions ProEDge<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vous avez besoin d’aide pour susciter l’int\u00e9r\u00eat des invit\u00e9s lors de votre prochain \u00e9v\u00e9nement ? Voici six \u00e9tapes. Ce qui a commenc\u00e9 comme un pivot rapide vers des \u00e9v\u00e9nements virtuels dans les premiers stades de la pand\u00e9mie s’est maintenant transform\u00e9 en \u00e9v\u00e9nements hybrides, et on s’attend maintenant \u00e0 ce que les \u00e9v\u00e9nements hybrides continuent \u00e0 … En savoir plus<\/a><\/p>\n","protected":false},"author":29,"featured_media":20543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512,514],"tags":[],"class_list":["post-20548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-front-page-fr","category-hybrid-virtual-events-fr"],"yoast_head":"\nSix \u00e9tapes cl\u00e9s pour susciter l'int\u00e9r\u00eat des participants \u00e0 votre \u00e9v\u00e9nement hybride - Encore Canada<\/title>\n<meta name=\"description\" content=\"Six Steps to Engaging Your Hybrid Event Participants. 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