{"id":18008,"date":"2021-02-24T14:58:27","date_gmt":"2021-02-24T14:58:27","guid":{"rendered":"https:\/\/encore-can.com\/global-conventions-in-a-virtual-world\/"},"modified":"2021-12-30T00:32:48","modified_gmt":"2021-12-30T00:32:48","slug":"global-conventions-in-a-virtual-world","status":"publish","type":"post","link":"https:\/\/old.encore-can.com\/fr\/global-conventions-in-a-virtual-world\/","title":{"rendered":"Les congr\u00e8s dans un monde virtuel"},"content":{"rendered":"

Comment une marque de restauration rapide a transform\u00e9 sa s\u00e9rie de congr\u00e8s annuels mondiaux en exp\u00e9riences virtuelles r\u00e9ussies<\/p>\n

Par : Christopher Baron, Directeur principal \u2013 Services num\u00e9riques<\/em><\/em><\/p>\n

Organiser des congr\u00e8s annuels en personne pour un public de niveau mondial peut \u00eatre un exploit en soi, et encore plus dans le monde virtuel. Trouver des moyens uniques de captiver les participants ann\u00e9e apr\u00e8s ann\u00e9e, tout en veillant \u00e0 ce que vos fournisseurs atteignent leurs objectifs et en transmettant les messages cl\u00e9s \u00e0 la maison, peut \u00eatre un d\u00e9fi.<\/p>\n

Au d\u00e9but novembre, une organisation devait trouver la bonne combinaison de plateforme, de production et de technologie pour l’aider \u00e0 donner vie – virtuellement – \u00e0 dix congr\u00e8s mondiaux distincts. Voici comment ils y sont parvenus.<\/p>\n

\"\"<\/p>\n

Rassembler les grandes marques<\/strong><\/strong><\/p>\n

Cette marque de restauration rapide organise plusieurs \u00e9v\u00e9nements pour ses investisseurs, franchis\u00e9s, vendeurs et membres de l’\u00e9quipe de l’entreprise tout au long de l’ann\u00e9e. Cela inclut une s\u00e9rie de congr\u00e8s pour leurs marques les plus importantes. Cette ann\u00e9e, ils cherchaient \u00e0 trouver des moyens cr\u00e9atifs d’accueillir virtuellement leur s\u00e9rie de 10 congr\u00e8s, reliant ainsi plus de 7 000 participants du monde entier, notamment d’Am\u00e9rique du Nord, d’Am\u00e9rique latine, de la r\u00e9gion EMA et de la r\u00e9gion Asie-Pacifique.<\/p>\n

Crafting the Right Virtual Experience<\/strong><\/p>\n

Plateforme<\/em><\/em><\/p>\n

En partenariat avec notre \u00e9quipe des services num\u00e9riques d\u2019Encore au Canada et une \u00e9quipe de sp\u00e9cialistes de notre soci\u00e9t\u00e9 s\u0153ur Concise<\/a>, notre client a pr\u00e9vu d’organiser ses 10 \u00e9v\u00e9nements annuels sur une plateforme Chime<\/a> personnalis\u00e9e. Chime a permis \u00e0 notre client de cr\u00e9er des halls personnalis\u00e9s pour engager les membres avec le sentiment d\u2019\u00eatre en personne, ainsi que de cr\u00e9er un vaste espace d’exposition avec plus de 200 exposants uniques dans les trois lieux embl\u00e9matiques. Pour garantir une exp\u00e9rience homog\u00e8ne aux participants, un kiosque d’information en direct a \u00e9t\u00e9 cr\u00e9\u00e9 dans Chime pour r\u00e9pondre aux questions des participants virtuels, fournir une assistance technique et enregistrer les invit\u00e9s de derni\u00e8re minute.<\/p>\n

Production<\/em><\/p>\n

Cette marque de restaurant \u00e0 restauration rapide a profit\u00e9 de nos plateaux de diffusion\u2122, y compris de notre plateau de diffusion Ultime de Toronto, pour enregistrer des messages cl\u00e9s et les diffuser aux participants du monde entier. Notre \u00e9quipe de production s’est associ\u00e9e aux membres de l’\u00e9quipe Encore en Suisse pour la pr\u00e9production et la capture vid\u00e9o pour les pr\u00e9inscriptions des intervenants \u00e0 distance, ainsi qu’aux membres de l’\u00e9quipe Encore Asie-Pacifique<\/a> pour la capture des pr\u00e9inscriptions des intervenants \u00e0 distance \u00e0 Singapour. Les membres de l’\u00e9quipe d’Encore en Australie \u00e9taient \u00e9galement pr\u00e9sents pour soutenir l’ex\u00e9cution technique de la diffusion en continu sur demande pour la Chine continentale.<\/p>\n

\"chime-virtual-lobby-view\"<\/p>\n

Technologie<\/em><\/em><\/p>\n

L’\u00e9quipe a utilis\u00e9 la plateforme zoom pour la diffusion en continu ainsi que pour cr\u00e9er les salles de r\u00e9union des diff\u00e9rentes sessions \u00e9ducatives. Et le salon de r\u00e9seautage vid\u00e9o de Encore Canada, propuls\u00e9 par Rally<\/a>, a \u00e9t\u00e9 utilis\u00e9 pour les diff\u00e9rentes sessions de r\u00e9seautage de la plateforme Chime, dans le but d’aider les participants \u00e0 se connecter et \u00e0 reproduire cette exp\u00e9rience de r\u00e9seautage en direct.<\/p>\n

Une collaboration mondiale pour r\u00e9ussir !<\/strong><\/p>\n

\u00c0 la fin de l’\u00e9v\u00e9nement, l’\u00e9quipe de la marque de restauration rapide \u00e9tait ravie. Non seulement l’\u00e9quipe a r\u00e9ussi \u00e0 livrer un congr\u00e8s virtuel engageant qui a permis un salon virtuel, des opportunit\u00e9s de r\u00e9seautage et de formation, mais la port\u00e9e mondiale fournie par Encore a permis \u00e0 notre client de rassembler son public mondial pour cette exp\u00e9rience partag\u00e9e.<\/p>\n

Pour plus d’informations sur les exp\u00e9riences virtuelles ou hybrides, cliquez ici<\/a> ou compl\u00e9tez le formulaire ci-dessous.<\/p>\n

For information on virtual or hybrid experiences, click here<\/a> or fill out the form below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment une marque de restauration rapide a transform\u00e9 sa s\u00e9rie de congr\u00e8s annuels mondiaux en exp\u00e9riences virtuelles r\u00e9ussies Par : Christopher Baron, Directeur principal \u2013 Services num\u00e9riques Organiser des congr\u00e8s annuels en personne pour un public de niveau mondial peut \u00eatre un exploit en soi, et encore plus dans le monde virtuel. Trouver des moyens … En savoir plus<\/a><\/p>\n","protected":false},"author":29,"featured_media":18037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[482,512,514,477,435],"tags":[],"class_list":["post-18008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements-hybrides-et-virtuels","category-featured-front-page-fr","category-hybrid-virtual-events-fr","category-strategie-et-conception-devenements","category-technologie-av"],"yoast_head":"\nLes congr\u00e8s dans un monde virtuel - Encore Canada<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les congr\u00e8s dans un monde virtuel\" \/>\n<meta property=\"og:description\" content=\"Comment une marque de restauration rapide a transform\u00e9 sa s\u00e9rie de congr\u00e8s annuels mondiaux en exp\u00e9riences virtuelles r\u00e9ussies Par : Christopher Baron, Directeur principal \u2013 Services num\u00e9riques Organiser des congr\u00e8s annuels en personne pour un public de niveau mondial peut \u00eatre un exploit en soi, et encore plus dans le monde virtuel. 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